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The New Typography - Museum of Modern Art (MoMA)

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Date: 12/23/09 through 07/12/10
Ages: All Ages
Address: 11 W. 53rd St. (5-6 Aves.) - 212-708-9400
www.moma.org

Description: In the 1920s and 1930s, the so-called New Typography movement brought graphics and information design to the forefront of the artistic avant-garde in Central Europe. Rejecting traditional arrangement of type in symmetrical columns, modernist designers organized the printed page or poster as a blank field in which blocks of type and illustration (frequently photomontage) could be arranged in harmonious, strikingly asymmetrical compositions. Taking his lead from currents in Soviet Russia and at the Weimar Bauhaus, the designer Jan Tschichold codified the movement with accessible guidelines in his landmark book Die Neue Typographie (1928). Almost overnight, typographers and printers adapted this way of working for a huge range of printed matter, from business cards and brochures to magazines, books, and advertisements. This installation of posters and numerous small-scale works is drawn from MoMA's rich collection of Soviet Russian, German, Dutch, and Czechoslovakian graphics. They represent material from Tschichold's own collection, which supported his teaching and publication from around 1927 to 1937.

Venue Description: MoMA's rich and varied collection constitutes one of the most comprehensive and panoramic views into modern art in the world, and has grown to include over 135,000 paintings, prints, photographs, drawings, sculptures, films, and design objects. Visitors to New York City should make sure to stop in and view the collection during their vacations. Founded in 1929 as an educational institution, The Museum of Modern Art is dedicated to being the foremost museum of modern art in the world. Central to The Museum of Modern Art?s mission is the encouragement of an ever-deeper understanding and enjoyment of modern and contemporary art by the diverse local, national, and international audiences that it serves. The Museum of Modern Art seeks to create a dialogue between the established and the experimental, the past and the present, in an environment that is responsive to the issues of modern and contemporary art, while being accessible to a public that ranges from scholars to young children. MoMA also has three restaurants on the premises: Café 2, is the museum?s sophisticated cafeteria; Terrace 5 is a full-service café where guests can indulge in creative savory selections, delectable pastries and ice cream sundaes, inventive specialty cocktails, micro-brewed beers, and carefully selected wines; and The Modern offers the original, Alsatian-inspired cuisine of Chef Gabriel Kreuther, recently awarded three stars by The New York Times.

Museum Hours: Saturday 10:30 a.m.?5:30 p.m. Sunday 10:30 a.m.?5:30 p.m. Monday 10:30 a.m.?5:30 p.m. Tuesday closed. Wednesday 10:30 a.m.?5:30 p.m. Thursday 10:30 a.m.?5:30 p.m. Friday 10:30 a.m.?8:00 p.m.

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